STRATEGY ROADMAP
1
Creative Testing
Days 1–7 · $30/day
2
Validate Winners
Days 8–14 · $40/day
3
Scale or Pivot
Days 15–21 · $50–100/day
| Creative |
Spend |
Impr. |
Clicks |
CTR |
CPC |
Purchases |
CPA |
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KILL / SCALE CRITERIA
KILL
- CTR < 1.0% after $15 spend
- CPC > $3.00 after 48hrs
- $0 purchases after $20-25 spend
- CPA > $20 after 2+ purchases
SCALE
- CTR > 1.5% with purchases
- CPC < $2.00
- CPA < $12 after 3+ purchases
- Scale 20-30% every 2-3 days
WAIT
- Do NOT kill in first 24 hours
- Early CPA is always inflated
- Need 48-72hrs for real signal
Total Subscribers
—
— lists
One-off email sends and weekly newsletters
| Campaign |
Sent |
Delivered |
Open Rate |
Click Rate |
Unsubs |
Bounced |
Spam |
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Automated email sequences triggered by events
| Flow |
Status |
Trigger |
Delivered |
Open Rate |
Click Rate |
Unsubs |
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LISTS
| List | Subscribers | Last Updated |
|---|
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SEGMENTS
| Segment | Profiles | Status | Last Updated |
|---|
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Total Costs
$0
ads + expenses
ROAS
--
revenue / ad spend
CPA (Ad Spend)
--
ad spend / purchases
Revenue Per Visitor
--
-- visitors
AOV
--
average order value
Monthly Run Rate
--
annualized net
PROJECTIONS
If current daily rates continue...
Break-Even
--
daily revenue needed
DAILY P&L
| Date |
Revenue |
Ad Spend |
Expenses |
Net |
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